Since the bid was settled in 2005, politicians and pundits have been promising that the Olympic boroughs of East London will inherit the legacy of aspiration and investment conferred by London 2012. For our assessed TV news package at City, Anisa Kadri and I went on the trail of small businesses attempting to cash in on the kudos of the Olympic Games. Are they merely resourceful entrepreneurs or opportunistic ambush marketeers? The Olympic Games Organising Committee and Newham Council have the deciding vote on which local venues have to re-brand before the tourists arrive.
Filmed 23rd February 2011.